AI Journey analytics
ACR's figures for its campaigns in the helpdesk: shoppers reached, engaged and reaching the goal, revenue ACR credits per currency, and reach by channel.
On this page
AI Journey > Analytics shows what ACR's campaigns did in the last 7, 14 or 30 days, or all time, for every campaign or the one you choose at the top. Each figure comes from ACR and is compared with the period of the same length before it.
The figures#
Shoppers reached: shoppers a campaign started on.
Engaged: shoppers who answered a call, replied or clicked.
Reached the goal: shoppers for whom the campaign reached its objective's goal, such as an order or a hand-off to your team. Goals reached splits them by goal.
Revenue credited, per currency: orders that used a campaign's code, orders ACR credited because of the shopper's latest engagement within its window, the total, and the total before. Currencies are never added together.
By day: shoppers reached and engaged each day. The newest day can still fill in.
Reach by channel: calls picked up, texts delivered and clicked, emails opened and clicked, each with the counts it comes from, and how many calls, texts and emails went out.
How to read them#
Revenue here is ACR's own credit for its campaigns. Reports that share credit across channels, including ads and email, will show a different number. Test runs and test shoppers are always left out.
A rate with a small count behind it says little: 2 of 3 calls picked up reads as 67%. The counts sit beside each rate for that reason.
Related articles
- AI Journey and ACRAI Journey is the helpdesk's view of Growth Dept ACR, which texts, calls and emails shoppers for your store. How to connect it, which journeys it runs, and what stays in ACR.
- Campaign performanceWhat visitors did with each onsite campaign and each version of an A/B test, how the rates are worked out, and how to count orders that used a campaign's code.
- Analytics overviewFind the reports, read the ten headline figures on the Overview page, see how each moved against the period before and chart any of them over time.
- Customer segmentsGroup customers by their store data, see how many the helpdesk knows in each group, and use a segment as a draft campaign's start condition in ACR.
Still stuck?
Write to the Growth Dept team and a person answers. Say which helpdesk you work in and what you were trying to do.